Tetiana Rafalska

Questioner
DISC Type : c

Head of HR at Sana Commerce

Ukraine

Overview

Tetiana Rafalska is the Head of HR at Sana Commerce, with a background spanning over 15 years in the tech sector. After her previous company split into three, she continued her work with the new entities. She holds a Masters degree from Zhytomyr Polytechnic State University and studied HRM at UCU Business School.


Her former company, ISM Ukraine, where she was an HR Manager, grew and split into three independent companies in 2021, and she has continued to work with them since.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

HR Process Building
She is consistently recognized for successfully building entire HR processes from scratch and continuously working to improve them.
People-Oriented Culture
Colleagues frequently describe her as having a "people-oriented approach, " "outstanding empathy, " and a focus on the "human relationships side" of the company.
Talent Acquisition
A core part of her role has involved hiring the best talent, and she actively posts about new opportunities within her company.

Media Appearances

Tetiana has no verified media appearances

Work History

2-2025
Head of HR at Sana Commerce
3-2018 - 1-2025
HR Manager at Sana Commerce
3-2018
HR Manager at valantic Ukraine
3-2018
HR Manager at Easygenerator Ukraine
3-2018 - 7-2021
HR Manager at ISM Ukraine

Education

2018 - 2019
HRM in Business from UCU Business School (LvBS)
2000 - 2005
Master's degree from Zhytomyr Polytechnic State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Ukraine Job Level : Mid-senior Designation : Head of HR at Sana Commerce
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Insights For Selling To Tetiana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tetiana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tetiana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tetiana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tetiana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tetiana

Personality Compatibility


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