Andrew Staal

Commander
DISC Type : D

Consultant & Interim FMCG Leader | Driving Growth for UK Food & Drink Brands at internationalFMCG

Manchester Area, United Kingdom

Overview

Andrew is a growth specialist for UK food and drink brands, leveraging over 25 years of FMCG experience to help them scale internationally. As a former International Director at Quorn and Patak’s, he is an expert in market entry and P&L management. People describe him as an astute, decisive, and strategic leader.

Outside of his consulting work, Andrew is an experienced entrepreneur who co-founded, built, and successfully exited a D2C e-commerce gifting company called SevenYays. The business idea was inspired by his daughter. A proud father, his interests also include Harvard Business Review and the LEGO Group, showing a blend of professional and creative curiosity.

He once led a turnaround strategy at Seabrook Crisps that transformed monthly losses of £150K into profit, preparing the business for sale.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

International Expansion
His entire consultancy is focused on helping £10m-£100m UK Food & Drink companies scale their operations and sales into overseas markets.
FMCG Growth
He has over 25 years of experience driving growth and managing P&Ls for major FMCG brands like Quorn Foods and Patak's.
PE-Backed Brands
He has direct experience on a PE-backed executive team at Quorn and understands how to deliver growth that stands up to PE scrutiny.

Media Appearances

Andrew has no verified media appearances

Work History

6-2022
Consultant & Interim FMCG Leader | Driving Growth for UK Food & Drink Brands at internationalFMCG
5-2020 - 5-2025
Co-Founder at SevenYays
11-2013 - 12-2019
International Director at Quorn Foods
3-2012 - 2-2013
Managing Director at Seabrook Crisps Ltd
6-2009 - 9-2011
General Manager - Australasia (Sydney Based) at AB World Foods Ltd

Education

1991 - 1994
Bachelor of Arts from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Manchester Area, United Kingdom Job Level : Senior Designation : Consultant & Interim FMCG Leader | Driving Growth for UK Food & Drink Brands at internationalFMCG
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrew

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andrew take some risk or not?

  • The risks don’t matter much to them.

You And Andrew

Personality Compatibility


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