Andrew Vestal

Inspirer
DISC Type : id

Vice President, Global Product Operations at Sega of America, Inc.

Irvine, California, United States

Overview

Andrew Vestal is the Vice President of Production Operations at Sega of America, with over 20 years of experience leading localization for top gaming companies like Amazon Games and Blizzard Entertainment. He specializes in localization tools, workflow automation, and data-driven strategy, and holds a BA from Stanford University.

He recently presented a talk at GDC 2024 titled "Less is More: The Case for a Minimalist Approach to Localization, " advocating for a focused, high-impact approach.

Personality Overview

Achievment Oriented

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Minimalist Localization
Presented a talk at GDC 2024 advocating for a focused, high-impact approach to game localization, challenging traditional models.
Game Culturalization
Emphasizes the importance of adapting iconic IPs like Sonic and Persona to resonate deeply with global audiences.
Localization Automation
Has extensive experience building and implementing tools, MT, and TM to increase publishing velocity and scalability at Microsoft and Amazon Games.

Media Appearances

Andrew has no verified media appearances

Work History

5-2024
Vice President, Global Product Operations at Sega of America, Inc.
9-2021 - 5-2024
Head of Localization, Amazon Games at Amazon Games
6-2017 - 9-2021
Sr. Localization Program Manager, Amazon Games at Amazon Games
1-2016 - 6-2017
Program Manager II, Skype International at Microsoft
3-2013 - 12-2015
Program Manager II, Windows International at Microsoft

Education

1997 - 2001
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Irvine, California, United States Job Level : Senior Designation : Vice President, Global Product Operations at Sega of America, Inc.
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andrew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andrew

Personality Compatibility


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