Andria Lyons Peterson in

Andria Lyons Peterson

Wildcard · DISC type csi
Director of Category Marketing at DICK'S Sporting Goods
📍 Greater Pittsburgh Region, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Director of Category Marketing
Job Level
Mid-senior
Location
Greater Pittsburgh Region, United States
Personality Overview

How Andria shows up

Friendly But Slow
ROI Driven
Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Priorities

Topics Andria cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2022
Director of Category Marketing
DICK'S Sporting Goods
6-2020 - 10-2022
Manager of Category Marketing
DICK'S Sporting Goods
6-2019 - 6-2020
Senior Marketing Planner
DICK'S Sporting Goods
2-2017 - 6-2019
Marketing Planner
DICK'S Sporting Goods
5-2015 - 1-2017
Marketing Content Specialist
DICK'S Sporting Goods
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2010 - 2013
Bachelor of Arts (B.A.)
University of Mount Union
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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