Andy Bailey in

Andy Bailey

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Product Director & General Manager at Dataswitcher
📍 Hereford, England, United Kingdom

Andy Bailey is a Product Director and General Manager at Dataswitcher with a 26-year career in accountancy and FinTech. He specializes in translating concepts into tangible software outcomes, leveraging his expertise in agile practices and accounting systems. Colleagues describe him as professional, knowledgeable, and an excellent partner.

Outside of work, Andy is a dedicated father to his teenage children. He is also committed to community service, actively fundraising for St Michaels Hospice in Hereford by undertaking significant personal challenges to support their palliative and end-of-life care mission.

In October 2026, Andy will be walking along the Great Wall of China to raise money for charity.

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Current Role
Product Director & General Manager
Location
Hereford, England, United Kingdom
Personality Overview

How Andy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andy cares about

FinTech Innovation
His career is dedicated to FinTech, and he recently authored articles on using AI in tax preparation and accounting technology.
Data Migration
He leads Dataswitcher, a leading data conversion platform for accounting software, and frequently attends industry events like Accountex to connect with customers.
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Career

Work history

6-2021
Product Director & General Manager
Dataswitcher
2-2019 - 5-2021
Lead Product Manager
WorldFirst
3-2018 - 2-2019
Lead Business Analyst
allpay Limited
12-2016 - 3-2018
Founder & CEO
Octopus Blue
5-2016 - 12-2016
Head of Product and Commercial Manager
My Digital Accounts
In the press

Media appearances

Andy Bailey is at Accountex Manchester today – come and say hi and learn more. Featured in Facebook
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Education
2018 - 2018
MoP (Management of Portfolios)
QA
2008 - 2008
CSPO (Certified Scrum Prodcut Owner)
Agile Bear
2001 - 2002
ATT (Association of Taxation Technicians)
Financial Training Company
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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