Catherine Lundahl

Catherine Lundahl is the Head of Performance Marketing at Viaplay Group, where she has built an extensive career over more than a decade. Progressing through roles from Brand Manager to various marketing leadership positions, she has developed deep expertise in commercial strategy and brand development. She is an alumna of IHM Business School.

Catherine shows a strong interest in the major players shaping the digital entertainment and e-commerce landscapes. She actively follows industry leaders such as The Walt Disney Company, WarnerMedia, Google, and Amazon, indicating a passion for tracking innovation and market trends in media and technology.

Her entire professional career has been dedicated to the growth and evolution of a single company group, rising from Brand Manager to a senior executive.