Andy Bertera in

Andy Bertera

Login to view DISC.
Executive Director of Marketing & Sales at New England Biolabs
📍 Ipswich, Massachusetts, United States

Andy Bertera is the Executive Director of Marketing & Sales at New England Biolabs, leveraging his background as a molecular biologist from Kings College London to lead commercial strategy. He has a history of leadership roles at Promega and GE Healthcare. Colleagues describe him as inspirational, approachable, and an excellent people manager.

Outside of his professional life, Andy is proudly Welsh and a passionate football supporter, following both Liverpool FC and Newport County AFC. He is also invested in fostering the next generation of scientific innovators, actively engaging with and supporting up-and-coming entrepreneurs in the life sciences.

He began his career as a scientist at the bench before successfully transitioning into global commercial leadership.

Read the full overview →
Experience
38 Years
Current Role
Executive Director of Marketing & Sales
Job Level
Senior
Location
Ipswich, Massachusetts, United States
Personality Overview

How Andy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Andy cares about

Marketing to Scientists
He recently spoke on a podcast about the challenges and best practices of marketing to skeptical buyers, particularly scientists, and recommended a book on the topic.
Customer Experience
Emphasizes the importance of creating a positive customer experience within the life sciences industry, a key topic from a recent podcast appearance.
+5 more topics Login to view topics
Career

Work history

8-2009
Executive Director of Marketing & Sales
New England Biolabs
1-2006 - 8-2009
VP, Marketing
Promega
1-2004 - 1-2006
Head of Global Marketing, Gene & Protein Discovery
GE Healthcare
1-2003 - 1-2004
Vice President, Genomics & Core Products Product Management
GE Healthcare
1-2002 - 1-2003
Director, Product Management Genomics Reagents
GE Healthcare
In the press

Media appearances

NEB Podcast Episode #11 – Interview with Andy Bertera: NEB Passion in Science Awards. Featured in New England Biolabs (neb.com)
See now
Episode 28: Andrew Bertera, New England Biolabs. Featured in YouTube
+4 more appearances Login to view media
Education
1984 - 1987
BSc
King's College London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other New England Biolabs Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Andy. Free, 10 seconds.