Andy Ruffell-Ward

Pioneer
DISC Type : dsi

Head of Industrial & Commercial UK Downstream at Harvest Energy

Rickmansworth, England, United Kingdom

Overview

Andy is a strategic leader in the UKs downstream oil industry with over 17 years of experience at firms like Total and the Prax Group. He is described as honest, positive, and easy-going, with expertise in P&L management, pricing, and sales operations. He earned a BSc from Loughborough University.

Outside of work, Andys perfect day involves family, a barbecue, beers, and music on the beach. He is a fan of multiple sports, supporting Harlequins in rugby and both Liverpool and Scunthorpe United in football. As a child, he dreamed of becoming a professional rugby player.

Interesting fact: Despite growing up just two miles from the Lindsey Oil Refinery and working for its owners for 17 years, he has never actually been based there.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Downstream Oil Industry
His entire 17+ year career has been in the UK downstream oil sector, spanning roles in sales, pricing, and commercial strategy at Total and Prax Group.
Professional Rugby
He had an early ambition to become a professional rugby player and is a supporter of the Harlequins rugby team.
Team & Relationships
States that the best thing about his job is the people and the relationships he has built over the years in a "surprisingly small industry".

Media Appearances

In Profile – Andy Ruffell-Ward, Harvest Energy Ltd. Featured in Fuel Oil News

See Now

Work History

5-2024
Head of Industrial & Commercial UK Downstream at Harvest Energy
3-2023 - 4-2024
Commercial Sales Manager - UK Downstream at Harvest Energy
12-2021 - 2-2023
Pricing, Planning & Performance Manager - UK Downstream at Prax
3-2021 - 11-2021
UK Supply Manager at Prax
2-2015 - 2-2021
B2B Commercial Sales Operations Manager at Total

Education

2003 - 2007
BSc from Loughborough University
Education details unavailable from Caistor Grammar School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rickmansworth, England, United Kingdom Job Level : Mid-senior Designation : Head of Industrial & Commercial UK Downstream at Harvest Energy
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Andy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are generally fast movers and can take quick decisions
  • Can Andy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Andy

Personality Compatibility


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