Aneesha Reihana

Sharpshooter
DISC Type : DC

Co-Founder & Ecosystem Lead at NewWorld Foundry

Singapore

Overview

Aneesha Reihana is a venture builder and fintech strategist with nearly two decades of experience bridging traditional finance and digital markets. As Co-Founder of NewWorld Foundry, she focuses on SME digital transformation using AI and tokenization. A graduate of Singapore University of Social Sciences, she is a domain expert in decentralized ledger technology.

Aneesha is a passionate advocate for inclusive finance, leveraging technology to support the unbanked and underbanked. She is a prominent voice for women-led enterprises, hosting events to spotlight their journeys in tech and actively building communities within the Singapore FinTech ecosystem, where she also serves as an ambassador.

She created 1 Asset Movies, a unique fan-powered platform for film investment and IP licensing, merging her expertise in both FinTech and FilmTech.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Tokenizing Real-World Assets
Her work at 1 Asset Exchange involved leading over US$50M in real-world asset (RWA) transactions across real estate, media, and collectibles.
SME Digital Transformation
At NewWorld Foundry and VenPep Solutions, her focus is on helping SMEs adopt AI and low-code tools to digitize and grow their businesses.
Supporting Women Founders
She actively supports and promotes women-led businesses, hosting specific events like the "Women's Edition @ SFF 2025" to showcase their innovation.

Media Appearances

Aneesha has no verified media appearances

Work History

9-2025
Co-Founder & Ecosystem Lead at NewWorld Foundry
2-2025
Director, Strategy & Client Ventures at VenPep Solutions
2-2024
Founder at 1 Asset Exchange
10-2022
SFF Ambassador at Singapore FinTech Festival
6-2023 - 2-2024
Chief Operating Officer @ Enjinstarter & AYA at Enjinstarter

Education

2013 - 2017
Bachelor's degree from Singapore University of Social Sciences (SUSS)
7-2020 - 11-2020
Certificate from International Compliance Association

More Information

Social Presence :

Prographics :

Exp : 16 Location : Singapore Job Level : Leadership Designation : Co-Founder & Ecosystem Lead at NewWorld Foundry
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Insights For Selling To Aneesha

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aneesha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aneesha

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Aneesha move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aneesha take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aneesha

Personality Compatibility


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