Aneeta Bains

Examiner
DISC Type : cs

Vice President, Canadian Federal Public Service at IBM

Canada

Overview

As Vice President for the Canadian Federal Public Service at IBM, Aneeta is a forward-thinking executive focused on AI, digital, and data. Described as a collaborative visionary, her career includes serving as Chief Digital Officer for the Government of Canada and attending Harvard Business School Executive Education.

Her career demonstrates a deep commitment to public service and national advancement. Her work consistently focuses on strengthening Canadas digital economy and sovereign capabilities, suggesting this is a core personal and professional driver for her.

She led the creation of Sonnet, one of the first fully digital P&C insurance offerings in Canada.

Personality Overview

Tough To Convince

Unexpressive

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Defence & Intelligence
Her recent focus is on IBM Canada’s Defence and Intelligence Centre, emphasizing its role in supporting the nation's defence strategy and mandate.
Public Sector Digitalization
A core theme of her career, from her time as Chief Digital Officer for the government to her current role serving the federal public service at IBM.
Canadian Data Sovereignty
She explicitly states that sovereignty is a foundational principle for how IBM Canada builds solutions and delivers services for its clients.

Media Appearances

Aneeta has no verified media appearances

Work History

1-2025
Vice President, Canadian Federal Public Service at IBM
6-2021 - 1-2025
Managing Partner, Canadian Federal Public Service at IBM
1-2021 - 6-2021
Partner, Canadian Public Service at IBM
10-2019 - 1-2021
Partner | Advisor | Digital Government at Deloitte Canada
8-2017 - 10-2019
Chief Digital Officer, Assistant Deputy Minister, Innovation Science and Economic Development Canada at Government of Canada

Education

Bachelor of Science from University of Ottawa
Leading Transformative Change for Business from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 33 Location : Canada Job Level : Senior Designation : Vice President, Canadian Federal Public Service at IBM
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Insights For Selling To Aneeta

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aneeta is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Aneeta

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Aneeta move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Aneeta take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Aneeta

Personality Compatibility


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