Angela Hughes

Examiner
DISC Type : sc

Technical, Sustainability & Own Brand Director at Booker Group

Huntingdon, England, United Kingdom

Overview

As the Technical, Sustainability & Own Brand Director at Booker Group, Angela Hughes is responsible for product safety, legality, quality, and sustainability for the companys own-brand products. Her career is built on extensive experience in technical and product development roles at Tesco and she is a Liverpool John Moores University graduate.

While at Tesco, Angela was personally motivated to champion a project to boost the fibre content in many own-brand foods after her family was affected by bowel cancer, aiming to help others improve their diets.

Personality Overview

Process Oriented

Late Adopter

Overcautious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Food Sustainability
Her current role as Sustainability Director at Booker and past roles at Tesco demonstrate a career-long focus on sustainable and ethical food production practices.
Own Brand Development
She leads the own-brand strategy at Booker Group and previously oversaw development for Tesco's 'Finest' range, focusing on creating more artisan and 'foodie' products.
Product Quality & Safety
Holds ultimate responsibility for the technical aspects, safety, and legality of all own-brand products, a key function in her senior roles at both Booker and Tesco.

Media Appearances

Angela has no verified media appearances

Work History

6-2020
Technical, Sustainability & Own Brand Director at Booker Group
4-2020
Technical Director at Booker Group
2-2015 - 5-2015
Currently on sabbatical at Currently on sabbatical
2015 - 4-2020
Product Development - food at Tesco
5-2012 - 2-2015
Technical Director at Tesco

Education

1987 - 1990
BA(hons) from Liverpool John Moores University
1980 - 1986
Education details unavailable from Sharnbrook Upper School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Huntingdon, England, United Kingdom Job Level : Mid-senior Designation : Technical, Sustainability & Own Brand Director at Booker Group
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Insights For Selling To Angela

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Angela

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Angela move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Angela take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Angela

Personality Compatibility


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