Avery Cote

Enthusiast
DISC Type : i

Founder at Trek.IQ

Wolfville, Nova Scotia, Canada

Overview

Avery Cote is the Founder and CEO of Trek. iQ, an accessibility technology company. They are focused on providing real-time accessibility data to help businesses and improve experiences for attendees with disabilities. Avery holds a diploma from Nova Scotia Community College and has a background in retail management and process improvement.

Deeply involved in social entrepreneurship, Avery has been recognized for their community leadership through Enactus Canada. They are passionate about using business to drive social and economic change, as demonstrated by their work with the disability community and partnerships with organizations like the reachAbility Association.

Interesting fact: Avery was the recipient of The John Dobson Foundation Founder’s Bursary and the NSCC Sprint Scholar Award.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Accessibility Tech
As the founder of Trek. iQ, Avery is building an engine to provide real-time accessibility data and routing for people with disabilities, a core professional and personal passion.
Social Entrepreneurship
Their work with Enactus and the mission of Trek. iQ shows a strong commitment to using business and entrepreneurial principles to create genuine social impact and improve lives.
Disability Advocacy
Avery actively speaks out against the misuse of accessible spaces and partners with disability-focused organizations, indicating a deep commitment to advocating for the community.

Media Appearances

Avery has no verified media appearances

Work History

5-2025
Founder at Trek.IQ
10-2022 - 1-2025
Inventory Specialist at Chandler
9-2021 - 10-2022
Assistant Manager at Walmart Canada
10-2020 - 10-2022
Assistant Manager at Walmart Canada
9-2020 - 10-2020
Day Support Manager at Walmart Canada

Education

Diploma from Nova Scotia Community College - NSCC
9-2015 - 6-2019
Education details unavailable from Fredericton High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Wolfville, Nova Scotia, Canada Job Level : Leadership Designation : Founder at Trek.IQ
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Insights For Selling To Avery

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avery is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Avery

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Avery move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Avery take some risk or not?

  • They can take some low-probability risks if needed.

You And Avery

Personality Compatibility


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