Angela Natalia Cruz Arias

Evaluator
DISC Type : DCS

Director Comercial de Afinidad at Colmena Seguros

Bogota, D.C., Capital District, Colombia

Overview

Angela Natalia Cruz Arias is a Commercial Strategy Director at Colmena Seguros with over 13 years of experience in the insurance sector. She specializes in developing B2B2C alliances and leveraging digital transformation and AI to drive growth. Colleagues describe her as innovative, analytical, and having genuine leadership.

Angela is deeply committed to continuous professional development, recently undertaking a specialization in Commercial Management and participating in a McKinsey Forward program. She has international experience, having studied English in London and worked in real estate in Malta, demonstrating adaptability and a global perspective.

Unique fact: She has experience in the European real estate market from her time as a Rental Agent in Malta.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Sales
Her profile highlights experience in adopting AI tools to enhance commercial efficiency and productivity. She recently posted about the intersection of AI, wellbeing, and productivity in business.
B2B2C Alliances
A core part of her role involves developing strategic alliances with microfinance, public services, and compensation fund entities to create embedded insurance models.
Professional Development
She is actively upskilling, recently starting a specialization in Commercial Management at Universidad de La Sabana and participating in a McKinsey & Company program.

Media Appearances

Angela has no verified media appearances

Work History

11-2023
Director Comercial de Afinidad at Colmena Seguros
7-2022 - 11-2023
Líder de Desarrollo de Negocios at Continental Assist
3-2022 - 11-2023
Key Account Manager de Proyectos Especiales at Continental Assist
5-2021 - 3-2022
Ejecutivo de Cuenta Senior at Marsh
4-2020 - 11-2020
Real Estate Rental Agent at QuickLets

Education

8-2024 - 12-2025
Gerencia Comercial from Universidad de La Sabana
2-2019 - 10-2019
English Language Academy from London School of Commerce, London, United Kingdom

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Director Comercial de Afinidad at Colmena Seguros
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Insights For Selling To Angela Natalia

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela Natalia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Angela Natalia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Angela Natalia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Angela Natalia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Angela Natalia

Personality Compatibility


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