Angela Platt

Observer
DISC Type : ci

Director Sales Operations at Vuori

Orange County, California, United States

Overview

Angela is an experienced Director of Sales Operations with a history of working in the luxury apparel industry for companies like Vuori and St. John Knits. She is a strong sales professional with a Bachelor of Arts in Fashion Merchandising from Marymount University, skilled in operations, trend analysis, and distribution.

Based on her professional affiliations and interests, Angela appears to have a connection to active lifestyles and may have an interest in animal welfare. She is also actively involved in building and growing her professional team, recently posting about hiring a "sales ops superstar."

She has deep expertise in managing product workflow through ERP systems, including style set up, pricing, and EDI processing.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Sales Operations
As the Director of Sales Operations at Vuori with extensive prior experience, this is her core professional focus.
Luxury Apparel
Her entire career, including a long tenure at St. John Knits, has been centered in the luxury and performance apparel markets.
ERP & System Integrity
Previously managed ERP processing, EDI data, pricing, and system integrity for the wholesale division at St. John Knits.

Media Appearances

Angela has no verified media appearances

Work History

4-2022
Director Sales Operations at Vuori
6-2010
Director Sales Operations at St. John Knits
10-2005 - 6-2010
Sales Systems Manager at St. John Knits
1-2000 - 10-2005
Sales Office Manager at St. John Knits

Education

1993 - 1995
Bachelor of Arts (B.A.) from Marymount University
1991 - 1993
Fashion Merchandising from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 26 Location : Orange County, California, United States Job Level : Mid-senior Designation : Director Sales Operations at Vuori
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Insights For Selling To Angela

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Angela

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Angela move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Angela take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Angela

Personality Compatibility


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