Angus Widdowson

Questioner
DISC Type : c

Head of Generation Sales at SmartestEnergy UK

London, England, United Kingdom

Overview

Angus Widdowson leads the generation sales and PPA business for SmartestEnergy, a key part of Marubenis global renewables strategy. He is an expert in the UKs renewable energy market, focusing on commercial strategy, long-term power purchase agreements, and navigating the challenges of the net-zero transition.

He is a prominent voice in the energy sector, regularly publishing articles and providing commentary on UK energy policy, investment strategies, and the practical steps needed to achieve the nations 2030 clean power goals.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Renewable Financing
Writes and speaks extensively on the importance of Contracts for Difference (CfDs) and Power Purchase Agreements (PPAs) in providing the certainty needed for investment in renewables.
UK Energy Policy
Provides regular public commentary on the UK's Industrial Strategy and the policy reforms required to meet the 'Clean Power 2030' target.
Grid Modernization
Highlights grid connection delays as a primary obstacle for renewable projects and advocates for reforms to accelerate the connection of deliverable projects.

Media Appearances

Angus has no verified media appearances

Work History

10-2019
Head of Generation Sales at SmartestEnergy UK
6-2019 - 10-2019
Commercial Manager, Smart Generation at SmartestEnergy UK
3-2017 - 6-2019
Business Development Manager, Asset Optimisation at SmartestEnergy UK
10-2014 - 2-2017
Account Manager, Generation at SmartestEnergy UK
1-2011 - 10-2014
Business Development at The Greenspan Agency Ltd.

Education

Angus has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Generation Sales at SmartestEnergy UK
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Insights For Selling To Angus

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angus is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Angus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Angus move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Angus take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Angus

Personality Compatibility


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