Anirudh Balakrishnan

Judge
DISC Type : Dc

Co-Founder at BUMBOO

South Delhi, Delhi, India

Overview

Anirudh "Bala" Balakrishnan is a serial entrepreneur and the Co-Founder of BUMBOO, an award-winning startup that transforms agricultural waste into sustainable packaging. A Bachelor of Engineering from Manipal Institute of Technology, he has deep expertise in brand strategy, innovation consulting, and startup ecosystem development. Colleagues describe him as a creative, resourceful, and helpful mentor.

Bala is passionate about building mission-driven organizations with a strong culture where people care for each other and their customers. He is dedicated to helping brands deliver authentic experiences and has been instrumental in the community engagement and growth of over 1000 startups throughout his career.

His company, BUMBOO, serves over 3, 500 businesses, including major brands like Zomato, Swiggy, and ITC, with over 50 different plastic-free alternatives.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They are not always relationship oriented.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Sustainable Packaging
As Co-Founder of BUMBOO, he is actively helping brands move away from plastic by turning agricultural waste into eco-friendly packaging solutions.
Startup Ecosystem
He has a history of working with over 1000 startups and developing policy initiatives from his time at NASSCOM's 10, 000 Start-ups program.
Waste-to-Value
His current venture, BUMBOO, is centered on the principle of a waste-to-value ecosystem, transforming materials like sugarcane bagasse and wheat straw.

Media Appearances

Anirudh has no verified media appearances

Work History

10-2019
Co-Founder at BUMBOO
7-2016
Founder & CEO at Touchdown Gurus
11-2014 - 7-2016
Sr. Associate at 10,000 Start-ups
8-2013 - 11-2014
Head of Strategy at AIHP
1-2013 - 1-2014
Co-founder at ASAP

Education

2005 - 2009
Bachelor of Engineering (B.E.) from Manipal Institute of Technology
High school from The Shri Ram School

More Information

Social Presence :

Prographics :

Exp : 12 Location : South Delhi, Delhi, India Job Level : Leadership Designation : Co-Founder at BUMBOO
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Insights For Selling To Anirudh

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anirudh is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anirudh

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Anirudh move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anirudh take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anirudh

Personality Compatibility


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