Anirudh Daga

Activist
DISC Type : Cd

Associate Director Business Finance at Flipkart

Bengaluru, Karnataka, India

Overview

Anirudh Daga is a Chartered Accountant at Flipkart, currently serving as Associate Director of Business Finance. With over a decade of experience, he specializes in building scalable financial ecosystems for fintech, treasury, and payments. Described by colleagues as a "go-getter", he holds a Diploma in IFRS.

He is an Adam Smith Awards Asia 2021 winner for creating the Best Supply Chain Finance Solution.

Personality Overview

Observative

Perfectionist

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Fintech Profitability
He publicly shares detailed P&L breakdowns of financial products like co-branded cards and quick commerce, focusing on their underlying unit economics and profitability drivers.
Scalable Financial Solutions
His career focus is on building resilient, growth-oriented financial systems by deep-diving into operating models, regulatory frameworks, and cross-functional dynamics.
Payment Mix Optimization
He analyzes payment methods beyond MDR, advocating that the real lever for cost savings is shifting the payment mix towards more profitable instruments like Debit Cards and UPI.

Media Appearances

Anirudh has no verified media appearances

Work History

3-2024
Associate Director Business Finance at Flipkart
4-2022 - 3-2024
Senior Manager - Business Finance at Flipkart
10-2021 - 4-2022
Senior Treasury Manager at Flipkart
11-2019 - 10-2021
Treasury Manager at Flipkart
4-2016 - 11-2019
Finance Manager at Munich Re (Group)

Education

1-2010 - 11-2014
Chartered Accountant from The Institute of Chartered Accountants of India
2017 - 2017
DIP IFRS from ACCA

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Associate Director Business Finance at Flipkart
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Insights For Selling To Anirudh

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anirudh is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anirudh

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anirudh move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anirudh take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anirudh

Personality Compatibility


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