Anissa Khalid

Evaluator
DISC Type : dsc

Global Demand Generation, Field, Digital, Growth, Program Marketing Consultant at

San Jose, California, United States

Overview

Anissa is a global demand generation marketing leader specializing in the cybersecurity sector, with a proven record of driving pipeline growth at companies like Obsidian Security and Anomali. Known for being analytical and creative, she builds high-achieving teams. She holds a BS from San José State University.

While her profile is largely professional, her certification from WOMEN Unlimited, Inc. suggests a strong interest in leadership development and empowering talented teams to succeed.

She is the driving force behind DemandSkill, a consultancy focused on helping marketing teams eliminate waste and optimize spending.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Cybersecurity Marketing
Anissa has extensive experience leading marketing and demand generation for cybersecurity companies, including Obsidian Security and Anomali.
Marketing Spend Efficiency
Her recent focus with DemandSkill is on providing tools and checklists to pinpoint waste and optimize marketing spend for better efficiency.
Effective GTM Strategy
She emphasizes that fundamentals, not novelty, are the key to go-to-market relevance and success, a core principle of her consultancy.

Media Appearances

Anissa has no verified media appearances

Work History

2-2025
Global Demand Generation, Field, Digital, Growth, Program Marketing Consultant at
6-2024 - 1-2025
Director of Marketing at Obsidian Security
5-2020 - 3-2023
Head of Global Demand Generation & Field Marketing at Anomali
4-2018 - 5-2020
Senior Director of Global Demand Generation & Field Marketing at Anomali
4-2017 - 3-2018
Director of Global Demand Generation and Marketing at Mimosa Networks

Education

BS from San José State University
2014 - 2015
TEAM Program Certificate from WOMEN Unlimited, Inc.

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Jose, California, United States Job Level : Mid-senior Designation : Global Demand Generation, Field, Digital, Growth, Program Marketing Consultant at
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Insights For Selling To Anissa

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anissa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anissa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anissa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anissa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anissa

Personality Compatibility


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