Anita Callachor

CIO / Director at Pursehouse Rural

📍 Toowoomba City, Queensland, Australia

Anita Callachor is the Chief Information Officer at Pursehouse Rural, a family-owned agricultural business. With a background in marketing and prior experience at ag-tech firm Muddy Boots Software, she brings a blend of commercial and technical expertise to her role, driving technology strategy for the multi-generational company.

Deeply connected to her familys legacy, Anita is the daughter of the Managing Director and plays a key role in the companys leadership. The family is passionate about farming and has guided the business for over 60 years, fostering strong ties with rural communities across New South Wales and Queensland.

Anita is part of the third generation of her family to help lead the business, continuing a long tradition of industry innovation.

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Experience

23 Years

Current Role

CIO / Director

Job Level

Leadership

Location

Toowoomba City, Queensland, Australia

Personality Overview

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Priorities

Topics Anita cares about

Agricultural Technology

As CIO of a major agricultural supplier and with a background in farm management software, she is deeply involved in leveraging technology for the farming industry.

Family Business Leadership

Represents the third generation in her family's 60-year-old business, working alongside her father, the Managing Director, to guide its continued growth and success.

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Career

Work history

1-2011

CIO / Director

Pursehouse Rural

1-2002 - 10-2010

Account Manager

Muddy Boots Software

In the press

Media appearances

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Education

Marketing/Marketing Management

Williams Business College

High School

Calrossy

Social presence

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