Anita Callachor is the Chief Information Officer at Pursehouse Rural, a family-owned agricultural business. With a background in marketing and prior experience at ag-tech firm Muddy Boots Software, she brings a blend of commercial and technical expertise to her role, driving technology strategy for the multi-generational company.
Deeply connected to her familys legacy, Anita is the daughter of the Managing Director and plays a key role in the companys leadership. The family is passionate about farming and has guided the business for over 60 years, fostering strong ties with rural communities across New South Wales and Queensland.
Anita is part of the third generation of her family to help lead the business, continuing a long tradition of industry innovation.
Anita Callachor
CIO / Director at Pursehouse Rural
Toowoomba City, Queensland, Australia
Overview
Topics They Care About
Agricultural Technology
As CIO of a major agricultural supplier and with a background in farm management software, she is deeply involved in leveraging technology for the farming industry.
Family Business Leadership
Represents the third generation in her family's 60-year-old business, working alongside her father, the Managing Director, to guide its continued growth and success.
Rural Innovation
Drives the adoption of new technologies and services to support farmers and agricultural communities serviced by Pursehouse Rural's numerous branches.
Media Appearances
Anita has no verified media appearances
Work History
1-2011
CIO / Director at Pursehouse Rural
1-2002 - 10-2010
Account Manager at Muddy Boots Software
Education
Marketing/Marketing Management from Williams Business College
High School from Calrossy
More Information
Social Presence :
Prographics :
Exp : 23
Location : Toowoomba City, Queensland, Australia
Job Level : Leadership
Designation : CIO / Director at Pursehouse Rural
