Anita Lien

Reviewer
DISC Type : Ci

Senior Director of Omnichannel Planning at HOBO

New York City Metropolitan Area, United States

Overview

Anita has no verified overview

Personality Overview

Challenger

Informal Yet Blunt

Late Adopter

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

9-2020
Senior Director of Omnichannel Planning at HOBO
1-2017 - 7-2020
Director Of Merchandise Planning at kate spade new york
1-2015 - 1-2017
Senior Merchandise Planning Manager at kate spade new york
9-2011 - 1-2015
Merchandise Planning Manager - Outlet at kate spade new york
10-2005 - 7-2008
Business Planner (Theory Europe/ Helmut Lang) at Theory

Education

Associate of Arts and Sciences - AAS from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director of Omnichannel Planning at HOBO
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anita

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anita take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anita

Personality Compatibility


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