Anita Mauriello (Oakhill)

Commander
DISC Type : D

Marketing Director UK&I at VetPartners Limited

Chesterfield, England, United Kingdom

Overview

Anita Mauriello is the Marketing Director for VetPartners UK, driven by achieving optimal outcomes through well-considered marketing and communications. With a passion for brand management and customer-centricity, her expertise includes marketing strategy, team leadership, and digital initiatives. She holds a Diploma in Marketing from Nottingham Trent University.

Her core professional philosophy is that customers should always be the priority and at the center of all thinking to achieve successful outcomes.

Personality Overview

Decisive

Strong-Willed

Very Quick

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Brand Management
States she has an "absolute passion for the brand" and is committed to protecting and developing it as far as possible.
Customer-Centricity
Firmly believes that customers should always be the priority and placed at the center of all strategic thinking to ensure successful results.
Team Leadership
Finds great satisfaction working with her team to achieve marketing goals and lists team leadership and development as a core area of her expertise.

Media Appearances

Anita has no verified media appearances

Work History

12-2025
Marketing Director UK&I at VetPartners Limited
1-2025 - 12-2025
Head of Marketing UK&I at VetPartners Limited
11-2018 - 6-2023
Marketing and Communications Controller at Unitas Wholesale
8-2012 - 11-2018
Marketing Controller at Today's Group
10-2009 - 7-2012
Head of Marketing and Communications at NHS Bassetlaw

Education

1992 - 1995
DipM MCIM from Nottingham Trent University
Dip DigM from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 31 Location : Chesterfield, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director UK&I at VetPartners Limited
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anita

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • If convinced, they can reach decisions quite fast.
  • Can Anita take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anita

Personality Compatibility


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