Anita Overholt Nielsen

Inquirer
DISC Type : cd

Marketing- og kommunikationschef at Jeudan A/S

Copenhagen Metropolitan Area, Denmark

Overview

Anita Overholt Nielsen is the Head of Communications and Marketing at the Copenhagen Zoo. She previously led marketing and communications at Jeudan A/S, Denmarks largest listed real estate company. She holds a Cand. mag. degree from the University of Copenhagen and a bachelors from Aarhus University.

Outside of her professional roles, she shows an appreciation for a lively work culture that includes karaoke and memes. She also has a hands-on interest in historical craftsmanship, having tried the traditional painting technique of ådring, which imitates wood grain.

She recently transitioned from leading marketing in the real estate sector to heading communications for the Copenhagen Zoo.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Creative Marketing
Initiated creative campaigns at her previous role, such as creating a gingerbread replica of a historic company-owned building to celebrate the holidays.
Employer Branding
Focuses on attracting top talent by highlighting the office environment and has developed specific campaigns around this concept.
Workplace Culture
Values a balance between professional responsibilities and a fun team environment, mentioning activities like karaoke nights and an appreciation for memes.

Media Appearances

Anita has no verified media appearances

Work History

2-2021
Marketing- og kommunikationschef at Jeudan A/S
1-2020 - 1-2021
Senior kommunikations- og presserådgiver at Patent- og Varemærkestyrelsen
12-2015 - 12-2019
Kommunikationsansvarlig at Bech-Bruun
8-2012 - 8-2015
Kommunikationsrådgiver at LEAD Agency
2-2012 - 6-2015
Ekstern Lektor, Kommunikation og IT at Københavns Universitet

Education

2007 - 2009
Cand. mag. from Københavns Universitet - University of Copenhagen
2003 - 2006
Bachelor from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen Metropolitan Area, Denmark Job Level : N/A Designation : Marketing- og kommunikationschef at Jeudan A/S
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anita

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anita take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anita

Personality Compatibility


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