Anita Ueckermann

Enigma
DISC Type : Dic

Chief Operating Officer at Woodline Shade Solutions (ZA)

Port Elizabeth, Eastern Cape, South Africa

Overview

Anita Ueckermann is a versatile business leader with over two decades of experience spanning marketing, finance, and HR. As Business Manager for USA Operations at Woodline Shade Solutions, she leads strategic growth and operations. People describe her as highly skilled, dedicated, and a genuine all-rounder who is adept at creating and implementing sales and marketing plans.

Anita is passionate about empowering people and leveraging technology for business growth. She believes that a supported and valued team is the core of innovation and production, and that embracing digital tools is essential for companies looking to expand their operations internationally and remain competitive in the global market.

She has a unique ability to identify where an operation is making money and where it needs to pivot for better profitability.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Team Empowerment
Believes that a dedicated, engaged, and empowered team is the driving force behind quality products, innovation, and overall company growth.
Global Business Tech
Advocates for embracing digital tools as a necessity for international expansion, connecting with global customers, and streamlining operations to stay competitive.
USA Market Expansion
As Business Manager for USA Operations, she is directly responsible for expanding sales and improving operational efficiency in the American market.

Media Appearances

Anita has no verified media appearances

Work History

3-2025
Chief Operating Officer at Woodline Shade Solutions (ZA)
4-2017
International Business Manager at Woodline Shade Solutions USA
6-2016 - 3-2017
HR & Payroll Administrator at Woodline Shade Solutions
2-2016 - 6-2016
Payroll Clerk at The Humansdorp Co-op
6-2014 - 6-2015
Payroll Team Leader at Afrox

Education

2004 - 2008
Diploma in Marketing from IMM Graduate School of Marketing - Blake Hall College (London, UK)
1989 - 1993
High School Diploma from Stoffberg High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Port Elizabeth, Eastern Cape, South Africa Job Level : Leadership Designation : Chief Operating Officer at Woodline Shade Solutions (ZA)
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anita

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Anita take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Anita

Personality Compatibility


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