Anja Barisic

Commander
DISC Type : D

Marketing Consultant at Anja Barisic Consulting

Greater Melbourne Area, Australia

Overview

Anja is a senior marketing leader with 14 years of experience, specializing in brand, content, and go-to-market strategies for founders and leadership teams. A graduate of Monash University with an MBA and a Bachelor of Journalism, she excels at building scalable marketing foundations. People describe her as a strategic thinker, creative marketer, and intelligent business woman.

Outside of her consulting work, Anja is the founder of Ylio, an Australian skincare brand. She also hosts the "You Never Forget Your First" podcast, where she explores the formative moments that shape how people build, lead, and evolve. Her interests include Pilates and enjoying live jazz music.

She served as a Non-Executive Director for a community bank, where she helped oversee the distribution of approximately $60K in annual community grants.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Brand & Content Strategy
Her consulting practice focuses on helping founders bring clarity to their positioning and discipline to how their brand shows up in the market.
Entrepreneurship
She is the founder of two businesses: Anja Barisic Consulting and the Australian skincare brand, Ylio, which she leads end-to-end.
Human Behaviour
Hosts the "You Never Forget Your First" podcast, which features conversations with specialists on emotional intelligence, perception, and what shapes leaders.

Media Appearances

Anja has no verified media appearances

Work History

2-2022
Marketing Consultant at Anja Barisic Consulting
10-2021
Business Owner at Ylio
6-2021 - 12-2024
Non Executive Director - Board Of Directors at Community Bank Windsor
11-2020 - 5-2025
National Marketing Manager at PERSOL APAC
6-2020 - 11-2020
Marketing Project Lead – ANZ Rebrand at PERSOL APAC

Education

5-2024 - 5-2026
Master of Business Administration - MBA from Monash University
2007 - 2011
Bachelor of Journalism from Monash University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Marketing Consultant at Anja Barisic Consulting
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Insights For Selling To Anja

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anja is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anja

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anja move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anja take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anja

Personality Compatibility


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