Anna Brophy

Questioner
DISC Type : c

Revenue Operations Programs at CoLab Software

St John’s, Newfoundland and Labrador, Canada

Overview

Anna Brophy leads Revenue Operations Programs at CoLab Software, leveraging over 15 years of experience in sales, account management, and customer success. With an MBA from Memorial University, she excels at building strategy and processes that drive growth and customer retention. Colleagues describe her as quick to learn and adaptive.

Outside of work, Anna is deeply involved in her communitys arts scene as the president of the Newfoundland and Labrador Folk Arts Society. She is passionate about promoting local culture, including diverse and Indigenous performances. She also enjoys trail sports and adventuring.

Anna actively recruits for non-profit boards, demonstrating her commitment to community and the arts.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Revenue Operations
Currently leads Revenue Operations at CoLab and is actively hiring for her team, focusing on systems and data-driven decisions to support company growth.
Customer Success
Has an extensive background building and leading customer success strategies and teams at both CoLab and Telelink, focusing on the entire customer journey.
Engineering Innovation
Actively promotes CoLab's mission of integrating AI into engineering design to help teams deliver complex products faster and capture institutional knowledge.

Media Appearances

Anna has no verified media appearances

Work History

1-2023
Revenue Operations Programs at CoLab Software
3-2021 - 1-2023
Head of Customer Success at CoLab Software
11-2018 - 3-2021
VP of Customer Success at Telelink
12-2017 - 11-2018
Director of Customer Success at Telelink
5-2009 - 11-2017
Account Manager / Sales - Software and Technical/Professional Services at Verafin

Education

2004 - 2006
MBA from Memorial University, Newfoundland and Labrador
2005 - 2005
Exchange from International University in Germany

More Information

Social Presence :

Prographics :

Exp : 12 Location : St John’s, Newfoundland and Labrador, Canada Job Level : N/A Designation : Revenue Operations Programs at CoLab Software
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anna

Personality Compatibility


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