Anna Olofsson in

Anna Olofsson

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Head of Marketing | Finland and Sweden at Wolt
📍 Stockholm, Stockholm County, Sweden

Anna Olofsson is a senior marketing executive with over 20 years of B2C experience, currently serving as the Head of Marketing for Finland and Sweden at Wolt. With a background from Laurea University of Applied Sciences, she has held leadership roles at major digital brands like Storytel and is known for her expertise in e-commerce and platform growth.

Originally from Finland, Anna is deeply interested in the strategies of major digital and media companies, following organizations like Google, Amazon, and BBC News. She is a passionate, data-driven leader focused on putting the customer at the center of all marketing efforts and inspiring her teams to execute with excellence.

Unique fact: In a recent campaign, Annas team drove an 86% increase in conversions by leveraging timely, data-driven CRM messaging.

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Experience
20 Years
Current Role
Head of Marketing | Finland and Sweden
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Priorities

Topics Anna cares about

Data-Driven CRM
Emphasizes using customer insight and perfect timing in CRM communications to drive significant conversion growth, as demonstrated in recent campaigns.
Local Market Growth
Focuses on elevating Wolt's brand in Sweden to match its institutional status in her home country, Finland, through locally relevant strategies.
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Career

Work history

9-2025
Head of Marketing | Finland and Sweden
Wolt
9-2025
Head of Marketing | Finland and Sweden & Interim for Norway and Iceland
Wolt
6-2024 - 9-2025
Regional Head of Restaurant and Partnerships Marketing | Nordics, Baltics and Luxembourg
Wolt
2-2024 - 5-2024
Head of Marketing | Sweden
Wolt
9-2022 - 2-2024
Global Head of Digital Marketing
Storytel
In the press

Media appearances

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Education
Ylioppilas/ Student
Kauniaisten Lukio
Bachelor of Applied Science (B.A.Sc.)
Laurea University of Applied Sciences
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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