Anna Pańczyk

Evaluator
DISC Type : DCS

Chief Executive Officer at In-Pulse

London, England, United Kingdom

Overview

Anna Pańczyk is the CEO of In-Pulse, a data-focused joint venture by Stagwell and Żabka Polska. She also leads Strategic Partnerships and Global Solutions at Stagwell, leveraging her experience as the former CEO of Grey London. Described by colleagues as a passionate, strategic, and charismatic leader, she holds a Masters degree from the University of Copenhagen.

Outside of her corporate roles, Anna is dedicated to education, serving as Governor and Chair of the Admission, Marketing and Development Committee at Marymount International School London. She has also written about supporting female leaders. An avid scuba diver, she balances her professional life with personal pursuits.

Anna spearheads In-Pulse, a unique venture that integrates Stagwells global martech capabilities with the vast shopper data from Żabka Polskas massive convenience store network.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Data-Powered Marketing
Central to her work as CEO of In-Pulse, a venture leveraging real-time consumer data from Żabka's retail network to create new marketing models.
Retail Media Innovation
She is pioneering a new model of retail media by combining Stagwell's marketing tech with Żabka's extensive first-party shopper data and retail footprint.
Strategic Alliances
A core part of her expertise, demonstrated by her role in structuring the complex joint venture between global marketing network Stagwell and Polish retail giant Żabka.

Media Appearances

Anna has no verified media appearances

Work History

6-2024
Chief Executive Officer at In-Pulse
6-2024
Strategic Partnerships & Global Solutions, Digital Commerce; Chair Supervisory Board at Stagwell
1-2022
Chairwoman, Global Solutions & Partnership at ASSEMBLY Digital Commerce
Governor & Chair of the Admission, Marketing and Development Committee at Marymount International School London
1-2022
Co-Founder at Social Media Referral start up.

Education

1997 - 1998
Master's degree from Business School of Economics, University of Copenhagen
2000 - 2001
Diploma of Post Graduate Studies from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at In-Pulse
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anna

Personality Compatibility


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