Anna Sweeting
Enigma · DISC type cidAnna Sweeting is the Founder of The Equity Studio, an investment firm she established to partner with growth-stage consumer brands. A qualified Chartered Accountant with a BSc in Economics, she previously served as CEO of a luxury brand and founded Vaultier7. She has dedicated the last decade to investing in visionary entrepreneurs.
Inspired by her entrepreneurial grandfather, Anna is passionate about supporting founders, especially women, in the consumer space. She believes investment should be paired with deep domain expertise to truly shape the future and drive societal change. She serves as a Founder Patron for the British Fashion Council Foundation.
Unique fact: Anna became a CEO in her 20s after researching that many top executives were qualified accountants and purposefully pursuing that path.
Read the full overview →How Anna shows up
They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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