Anna Turner-Major

Energizer
DISC Type : I

Co-Founder at Trove

London Area, United Kingdom

Overview

Anna Turner-Major is the Co-Founder of Trove, a platform designed to automate accounts receivable and streamline invoice payments. Drawing on her extensive background in finance and operations at Spill, she is focused on solving cash flow challenges for businesses. She studied History and German at the University of Oxford.

While her professional focus is clear, details about her personal life and hobbies are not publicly available. Her humanities background from a top university suggests strong analytical and communication skills.

Trove was recently selected for the Xero Developer Program, which supports scaling apps that solve significant problems for Xeros users.

Personality Overview

Relationship Oriented

Believer

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

AR Automation
As the Co-Founder of Trove, she is dedicated to solving the challenges of invoice chasing and debtor management through technology, a problem she experienced firsthand.
SME Cash Flow
Her company's mission is to help small and medium-sized enterprises get paid on time, addressing a critical factor for business stability and growth.
User-Centric Product
She publicly states that Trove's most popular features are born from customer requests, indicating a strong belief in building a product based on user feedback.

Media Appearances

Anna has no verified media appearances

Work History

5-2025
Co-Founder at Trove
6-2024 - 4-2025
Head of Product and Finance at Spill
9-2022 - 9-2024
VP Operations at Spill
12-2021 - 9-2022
Head of Operations at Spill
1-2021 - 12-2021
Growth Ops at Spill

Education

History and German from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder at Trove
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anna take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Anna

Personality Compatibility


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