Anna Vallis

Collaborator
DISC Type : si

Interim Finance Director at Cross Rental Services

United Kingdom

Overview

Anna is a commercially-minded business leader with a strong financial foundation, including a First Class degree from Lancaster University and Big 4 ACA training. She has a proven track record of driving strategic direction and operational execution in PE-backed SMEs across various sectors. Colleagues describe her as thoughtful, progressive, and hard working.

Outside of her executive roles, Anna is passionate about fostering female talent within the finance sector. She actively contributes to this cause by serving as a mentor for the Womens FD Network, where she supports and guides aspiring female finance directors in their career progression.

She was selected to be a mentor for the Women’s FD Network to help raise up and support other women progressing their careers in the sector.

Personality Overview

Consensus Builder

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Business Transformation
Her career highlights extensive experience in business transformation, transactions, and restructuring, including preparing companies for sale and managing MBO processes.
Female Leadership
Actively works to elevate female talent in the finance sector through her role as a mentor for the Women's FD Network.
Value Creation
Her professional headline and experience in private equity-backed businesses underscore a focus on creating and delivering value within SMEs.

Media Appearances

Anna has no verified media appearances

Work History

7-2025
Interim Finance Director at Cross Rental Services
3-2023 - 1-2025
Managing Director at S:CRAFT Plantation Shutters
9-2016 - 3-2023
Chief Financial Officer at S:CRAFT Plantation Shutters
3-2015 - 7-2016
Finance Director at Taylor Made Computer Solutions
9-2014 - 12-2014
Treasury & Omnichannel Manager (interim) at B&Q

Education

1995 - 1998
First Class from Lancaster University
1992 - 1994
Education details unavailable from Leighton Park School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Interim Finance Director at Cross Rental Services
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Anna

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Anna take some risk or not?

  • It is unlikely that they will take many risks.

You And Anna

Personality Compatibility


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