Anna Vincent in

Anna Vincent

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Customer Experience Lead, Home Lending Transformation at ASB Bank
📍 New Zealand

Anna is a leader in financial services and fintech, currently the Customer Experience Lead for Home Lending Transformation at ASB Bank. With a background from Commonwealth Bank and Klarna, she specializes in shaping product strategy and delivery. People who have worked with Anna describe her as tenacious, dynamic, strategic, and passionate.

Outside of her direct professional responsibilities, Anna is a vocal supporter of diversity and inclusion initiatives. She has publicly supported causes like Pride in Sport, indicating a commitment to creating inclusive environments both in and out of the workplace. She enjoys working with proactive and pragmatic individuals who embrace meaningful change.

Unique Fact: Anna was recognized as ASBs "Personal Bank’s Leader of the Year. "

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Experience
10 Years
Current Role
Customer Experience Lead, Home Lending Transformation
Location
New Zealand
Personality Overview

How Anna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anna cares about

Customer Experience
Her entire career is focused on creating outstanding products and customer experiences, which she describes as a personal passion.
Home Lending
She has deep expertise in this area, leading transformation at ASB and previously managing specialty home lending products, including construction and green loans, at Commonwealth Bank.
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Career

Work history

7-2024
Customer Experience Lead, Home Lending Transformation
ASB Bank
1-2023 - 8-2024
Executive Manager / Executive Product Owner, Climate Solutions & Specialty Home Lending Product
Commonwealth Bank
9-2022 - 1-2023
Senior Manager, Home Buying
Commonwealth Bank
5-2020 - 7-2022
Senior Product Lead
Klarna
9-2018 - 5-2020
Head of Home Loans
UBank
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Commerce (B.Com.)
University of Otago
2012 - 2013
Legal Professionals
Institute of Professional Legal Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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