Anna Zhirnova

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DISC Type : cd

Global Head of Commercial and Financial Management ( FP&A ) at Jones Knowles Ritchie

London, England, United Kingdom

Overview

Anna Zhirnova is the Global Head of Commercial and Financial Management at Jones Knowles Ritchie, specializing in strategic finance for the tech, media, and telecom industries. An ACCA-qualified professional with an MBA from IE Business School, she focuses on enabling growth through financial analysis, modeling, and business partnering. Colleagues describe her as having exceptional leadership and a sharp strategic vision.

Anna is passionate about professional networking and empowering women in business. She recently joined The Female Forum, an uplifting network for professional women, and actively shares her enthusiasm for the connections and inspiration she gains from her network and alma mater, IE Business School.

She has in-depth experience across diverse business models, including listed, PE-backed, and VC-backed companies.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Financial Innovation
Focuses on leveraging technology-driven processes to automate and accelerate financial tasks, improving efficiency and insight, as mentioned in a recent interview.
Talent in Finance
Was a panelist at the World Finance Forum on the topic of talent acquisition and retention, showing a professional interest in building and developing finance teams.
Global Economic Trends
Actively follows and shares insights on major financial topics like global tariffs and the business impact of AI, as noted from a recent forum.

Media Appearances

Anna has no verified media appearances

Work History

2-2022
Global Head of Commercial and Financial Management ( FP&A ) at Jones Knowles Ritchie
2-2021 - 10-2021
Commercial Manager at Metapraxis
12-2019 - 12-2020
FP&A Head / Finance Business Partner at Receipt Bank
3-2016 - 4-2019
Head of Commercial Management UK/Ireland at Nokia
1-2013 - 2-2016
Real Estate Financial Controller Europe at Nokia

Education

ACCA UK from ACCA
2009 - 2010
International MBA from IE Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Commercial and Financial Management ( FP&A ) at Jones Knowles Ritchie
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Anna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Anna

Personality Compatibility


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