Anneka Smith

Wildcard
DISC Type : ics

Head of Marketing - Retail, Spa & Salon and VM at ELEMIS

London, England, United Kingdom

Overview

With over 10 years of experience at luxury brands like ELEMIS and Charlotte Tilbury, Anneka is a marketing leader specializing in retail-focused, omni-channel campaigns. A graduate of Anglia Ruskin University, colleagues describe her as a dynamic, collaborative, and passionate brand guardian who builds trusting relationships with stakeholders.

She spearheaded a unique partnership with the Aston Martin F1 team, delivering skincare treatments in a custom Airstream spa at the Silverstone GP.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Experiential Marketing
Focuses on creating immersive brand activations, such as launching ELEMIS' first standalone UK store and a trackside pop-up spa at Silverstone.
Luxury Brand Building
Her career is centered on elevating high-end beauty brands, with extensive experience in the retail, spa, and salon sectors.
Strategic Partnerships
She successfully executed a high-profile collaboration between ELEMIS and the Aston Martin F1 Team, blending luxury skincare with motorsport.

Media Appearances

Anneka has no verified media appearances

Work History

4-2024
Head of Marketing - Retail, Spa & Salon and VM at ELEMIS
4-2023 - 5-2024
Senior Marketing Manager at ELEMIS
5-2022 - 4-2023
Marketing Consultant in Luxury Beauty at Freelance
12-2021 - 4-2022
Marketing Manager - Europe at Charlotte Tilbury Beauty
1-2019 - 11-2021
Marketing Manager at ELEMIS

Education

2011 - 2014
Bachelor Of Arts with Honours Marketing from Anglia Ruskin University
2008 - 2009
CIDESCO from Cambridge School of Beauty Therapy

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Retail, Spa & Salon and VM at ELEMIS
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Insights For Selling To Anneka

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anneka is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anneka

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Anneka move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anneka take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anneka

Personality Compatibility


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