Anneka Smith in

Anneka Smith

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Head of Marketing - Retail, Spa & Salon and VM at ELEMIS
📍 London, England, United Kingdom

With over 10 years of experience at luxury brands like ELEMIS and Charlotte Tilbury, Anneka is a marketing leader specializing in retail-focused, omni-channel campaigns. A graduate of Anglia Ruskin University, colleagues describe her as a dynamic, collaborative, and passionate brand guardian who builds trusting relationships with stakeholders.

She spearheaded a unique partnership with the Aston Martin F1 team, delivering skincare treatments in a custom Airstream spa at the Silverstone GP.

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Experience
10 Years
Current Role
Head of Marketing - Retail, Spa & Salon and VM
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anneka cares about

Experiential Marketing
Focuses on creating immersive brand activations, such as launching ELEMIS' first standalone UK store and a trackside pop-up spa at Silverstone.
Luxury Brand Building
Her career is centered on elevating high-end beauty brands, with extensive experience in the retail, spa, and salon sectors.
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Career

Work history

4-2024
Head of Marketing - Retail, Spa & Salon and VM
ELEMIS
4-2023 - 5-2024
Senior Marketing Manager
ELEMIS
5-2022 - 4-2023
Marketing Consultant in Luxury Beauty
Freelance
12-2021 - 4-2022
Marketing Manager - Europe
Charlotte Tilbury Beauty
1-2019 - 11-2021
Marketing Manager
ELEMIS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2014
Bachelor Of Arts with Honours Marketing
Anglia Ruskin University
2008 - 2009
CIDESCO
Cambridge School of Beauty Therapy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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