Annette MacKenzie

Observer
DISC Type : ic

Account director at FirstWord Media

London, England, United Kingdom

Overview

Annette has no verified overview

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Annette has no verified topics they care about

Media Appearances

Annette has no verified media appearances

Work History

1-2015
Account director at FirstWord Media
9-2014 - 1-2015
Content Consultant at The Writer
3-2014 - 9-2014
Freelance at London Business School
9-2011
Writer and editor at X
Editor, Producer at BBC News

Education

1991 - 1991
Journalism Diploma from Westminster Press Training Centre
1986 - 1989
BSc from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Account director at FirstWord Media
URL has been copied!

Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Annette

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Annette take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Annette

Personality Compatibility


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