Annette Rowson in

Annette Rowson

Critic · DISC type C
Analytics and Experimentation Lead at Primark
📍 London, England, United Kingdom

Annette Rowson is the Analytics and Experimentation Lead at Primark, where she has built the companys experimentation program over the last three years. An alumna of the University of East Anglia, she is described as a reliable partner and skilled facilitator, focused on embedding a data-driven culture within organizations.

There is no publicly available information regarding Annettes personal life, hobbies, or interests outside of her professional work in digital analytics and experimentation.

Interesting fact: Shortly after Primark onboarded Contentsquare, Annette was recognized as one of the top 250 global users of the web analytics platform.

Read the full overview →
Experience
7 Years
Current Role
Analytics and Experimentation Lead
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Annette shows up

ROI Driven
Objective Thinker
Critic

They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Annette cares about

Digital Experimentation
She is a frequent speaker at industry events like Experimentation Elite, sharing her journey and lessons learned from establishing a test-driven program at Primark.
Data-Driven Culture
A core focus of her work is upskilling and empowering teams to be more data-driven, implementing initiatives like a weekly data and insights surgery.
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Career

Work history

7-2024
Analytics and Experimentation Lead
Primark
6-2022 - 7-2024
Digital Optimisation Lead
Primark
10-2021 - 6-2022
Senior Online Credit CRO Manager
Currys plc
12-2020 - 10-2021
Digital and Media Analytics Manager
N Brown Group
9-2019 - 7-2020
Customer Success Manager
Contentsquare
In the press

Media appearances

Primark's Journey into Digital Experimentation. Featured in Creative CX
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Education
2011 - 2014
Undergraduate
University of East Anglia
2006 - 2008
A Levels
Davies Laing & Dick College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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