Annette Shimada in

Annette Shimada

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Principal at Kickstart Consulting
📍 Santa Barbara, California, United States

Annette Shimada is the Principal and Founder of Kickstart Consulting, where she architects strategic communications for B2B technology companies, leading to over 25 successful exits. She leverages a systematic approach developed over two decades to drive business value. Colleagues describe her as smart, efficient, and pleasant.

Annette lives in Santa Barbara with her husband and has two children. She is deeply involved in her local community, serving on the board for St. Vincents Santa Barbara and actively promoting their fundraising events. She and her husband are also philanthropic supporters of UC Santa Barbara.

She has guided the communications strategy for more than 25 B2B technology companies through to a successful acquisition or exit.

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Experience
30 Years
Current Role
Principal
Job Level
Senior
Location
Santa Barbara, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Annette cares about

Strategic Tech Exits
Her consultancy specializes in building company narratives specifically to attract acquirers and achieve premium returns for investors, with over 25 successful exits.
B2B Tech Narrative
As a self-described "Strategic Narrative Builder, " she focuses on positioning tech firms by elevating their growth trajectory, customer successes, and visionary leadership.
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Career

Work history

3-1998
Principal
Kickstart Consulting
3-1998
Principal
Kickstart Consulting
3-2024
Advisor
Energy Policy Design Institute
2-2019
Board Member: Mission Vision Insight & Strategy
St Vincent's Santa Barbara
9-1995 - 3-1998
Director, Corporate Communications
The Baan Company
In the press

Media appearances

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Education
B.A. English/Business Emphasis
UCLA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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