Annette Walters

Initiator
DISC Type : Di

Founder at Engaged Marketing (an AR WaltersGroup company)

Grapevine, Texas, United States

Overview

Annette Walters is a strategic sales and marketing professional with 30 years of experience and the founder of Engaged Marketing. A twice international best-selling author and speaker, she focuses on creating value-driven marketing events that build trust and connect clients. She holds a Bachelors Degree from the University of St. Thomas.

Outside of her marketing work, Annette is passionate about community empowerment. She co-founded the DFW Womens Club, a non-profit dedicated to encouraging, educating, and empowering women. She also volunteers for Kickstart Kids, an organization that teaches character values to middle and high school students.

Unique fact: Annette is a proud supporter of Kickstart Kids, a non-profit organization founded by martial artist and actor Chuck Norris.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Engagement Marketing
Her company, Engaged Marketing, is built around creating prospect-focused, value-driven marketing that builds trust through strong engagement.
Empowering Women
She is the co-founder and Vice President of DFW Women's Club, a non-profit created to encourage, empower, and educate women in her community.
Youth Development
Volunteers as an evangelist for Kickstart Kids, an organization that teaches character values like discipline, honesty, and courage to underserved youth.

Media Appearances

Annette has no verified media appearances

Work History

11-2023
Founder at Engaged Marketing (an AR WaltersGroup company)
11-2023 - 3-2025
Marketing Director at AR Walters Group
Vice President at DFW Women's Club, Inc
Owner at Connected Life Coaching
1-2020 - 6-2020
Kickstart Kids Evangelist/Volunteer at Kickstart Kids

Education

Bachelor's Degree from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 2 Location : Grapevine, Texas, United States Job Level : Leadership Designation : Founder at Engaged Marketing (an AR WaltersGroup company)
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Insights For Selling To Annette

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annette is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Annette

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Annette move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Annette take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Annette

Personality Compatibility


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