Annie Carlson

Trailblazer
DISC Type : DI

National Accounts Executive – Strategic Accounts at Tractor Beverage Co.

San Diego Metropolitan Area, United States

Overview

Annie has no verified overview

Personality Overview

Achievement-Oriented

Charismatic

Persuasive

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

Annie has no verified topics they care about

Media Appearances

Annie has no verified media appearances

Work History

1-2026
National Accounts Executive – Strategic Accounts at Tractor Beverage Co.
11-2021 - 5-2025
Group Manager, Integrated Product Strategy, Licensed Stores at Starbucks
3-2021 - 11-2021
Interim Group Manager, Loyalty Acquisition & Lifecycle Marketing (Contract) at Starbucks
3-2019 - 11-2020
Director of Customer Marketing & Growth, West at The Coca-Cola Company
6-2011 - 3-2019
Senior Customer Marketing Manager at The Coca-Cola Company

Education

Bachelor's degree from Loyola Marymount University, College of Business Administration

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego Metropolitan Area, United States Job Level : N/A Designation : National Accounts Executive – Strategic Accounts at Tractor Beverage Co.
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Annie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Annie move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Annie take some risk or not?

  • They can take risks if necessary.

You And Annie

Personality Compatibility


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