Annie Reed in

Annie Reed

Observer · DISC type ci
Chief Commercial Officer at Princess Yachts
📍 Greater Plymouth Area, United Kingdom

Annie Reed is the Chief Commercial Officer at Princess Yachts, where she has built her career over nearly two decades. Holding a BA in Business and Marketing, she has risen through roles in aftersales and sales operations to now lead the companys global commercial strategy and distributor network.

Based on her public activity, Annie is deeply invested in the companys culture. She frequently expresses pride in the Princess Yachts team, emphasizing that the companys people are the secret to its success and enjoys celebrating achievements with the wider company "family".

Having joined in 2005, Annie has dedicated almost her entire career to the growth and success of the Princess Yachts brand.

Read the full overview →
Experience
23 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
Greater Plymouth Area, United Kingdom
Personality Overview

How Annie shows up

Value Driven
Example Seeker
Assertive

They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Annie cares about

Corporate Culture
Her posts consistently emphasize that the company's people are the "secret behind our success" and she enjoys sharing moments from family-focused company events.
Commercial Strategy
As CCO, her focus is on driving the global commercial performance and sales operations for a leading luxury yacht manufacturer.
+5 more topics Login to view topics
Career

Work history

1-2025
Chief Commercial Officer
Princess Yachts
9-2023 - 6-2025
Executive Director Commercial
Princess Yachts
9-2021 - 6-2025
Sales Operations Director
Princess Yachts
5-2010 - 8-2020
Head of Sales Office and Retrofit
Princess Yachts
1-2006 - 4-2010
Aftersales Manager
Princess Yachts
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Annie has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Annie. Free, 10 seconds.