Annie Reed

Observer
DISC Type : ci

Chief Commercial Officer at Princess Yachts

Greater Plymouth Area, United Kingdom

Overview

Annie Reed is the Chief Commercial Officer at Princess Yachts, where she has built her career over nearly two decades. Holding a BA in Business and Marketing, she has risen through roles in aftersales and sales operations to now lead the companys global commercial strategy and distributor network.

Based on her public activity, Annie is deeply invested in the companys culture. She frequently expresses pride in the Princess Yachts team, emphasizing that the companys people are the secret to its success and enjoys celebrating achievements with the wider company "family".

Having joined in 2005, Annie has dedicated almost her entire career to the growth and success of the Princess Yachts brand.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Corporate Culture
Her posts consistently emphasize that the company's people are the "secret behind our success" and she enjoys sharing moments from family-focused company events.
Commercial Strategy
As CCO, her focus is on driving the global commercial performance and sales operations for a leading luxury yacht manufacturer.
Brand Loyalty
She has demonstrated immense loyalty by dedicating nearly 20 years of her career to advancing the Princess Yachts brand from within.

Media Appearances

Annie has no verified media appearances

Work History

1-2025
Chief Commercial Officer at Princess Yachts
9-2023 - 6-2025
Executive Director Commercial at Princess Yachts
9-2021 - 6-2025
Sales Operations Director at Princess Yachts
5-2010 - 8-2020
Head of Sales Office and Retrofit at Princess Yachts
1-2006 - 4-2010
Aftersales Manager at Princess Yachts

Education

Annie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Plymouth Area, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at Princess Yachts
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Annie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Annie move?

  • They like to analyze well and then make their decisions.
  • Can Annie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Annie

Personality Compatibility


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