Anselmo Sousa

Judge
DISC Type : Dc

Head of Digital at Lojas Marisa

São Paulo, São Paulo, Brazil

Overview

Anselmo Sousa is a digital commerce executive with over 20 years of experience driving omnichannel and digital transformation strategies in Brazils retail sector. As Head of Digital at Lojas Marisa, he specializes in data-driven marketing, e-commerce growth, and integrating online and physical retail. He holds an MBA from the University of São Paulo.

His interest in innovation extends to the startup ecosystem through his role as an associate member at Gávea Angels. This reflects a personal passion for fostering new technologies and business models beyond his corporate responsibilities.

Unique fact: Anselmo is an angel investor, actively participating in a network that supports and invests in early-stage companies.

Personality Overview

Fast But Wary

Features Driven

Generally Skeptic

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Future of Retail
He actively discusses the future of retail, focusing on the impact of digitalization, innovation, and AI on the customer experience.
Omnichannel Strategy
A core focus of his career is integrating physical and online channels to create a seamless and coherent journey for the customer.
Data-Driven Decisions
He emphasizes transforming data into actionable decisions, particularly highlighted in his strategies for major sales events like Black Friday.

Media Appearances

Anselmo has no verified media appearances

Work History

8-2025
Head of Digital at Lojas Marisa
5-2025
Associate Member at ABComm - Associação Brasileira de Comércio Eletrônico
11-2024 - 8-2025
Consultoria de Planejamento, E-Commerce, Digital, Lojas Físicas, Omnichannel e Marketing. at Industria em Santa Catarina
9-2024
Associate Member at Gávea Angels
12-2021 - 11-2024
Gerente de E-Commerce e Marketing Digital at Getnet Brasil

Education

2020 - 2022
MBA - Varejo Físico/Online e Mercado de Consumo from USP - Universidade de São Paulo
2014 - 2016
Logística from Uninove - Universidade Nove de Julho

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Digital at Lojas Marisa
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Insights For Selling To Anselmo

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anselmo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anselmo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anselmo move?

  • If convinced, they can reach decisions quite fast.
  • Can Anselmo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anselmo

Personality Compatibility


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