Anselmo Sousa in

Anselmo Sousa

Judge · DISC type Dc
Head of Digital at Lojas Marisa
📍 São Paulo, São Paulo, Brazil

Anselmo Sousa is a digital commerce executive with over 20 years of experience driving omnichannel and digital transformation strategies in Brazils retail sector. As Head of Digital at Lojas Marisa, he specializes in data-driven marketing, e-commerce growth, and integrating online and physical retail. He holds an MBA from the University of São Paulo.

His interest in innovation extends to the startup ecosystem through his role as an associate member at Gávea Angels. This reflects a personal passion for fostering new technologies and business models beyond his corporate responsibilities.

Unique fact: Anselmo is an angel investor, actively participating in a network that supports and invests in early-stage companies.

Read the full overview →
Experience
19 Years
Current Role
Head of Digital
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Anselmo shows up

Fast But Wary
Features Driven
Generally Skeptic

They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Priorities

Topics Anselmo cares about

Future of Retail
He actively discusses the future of retail, focusing on the impact of digitalization, innovation, and AI on the customer experience.
Omnichannel Strategy
A core focus of his career is integrating physical and online channels to create a seamless and coherent journey for the customer.
+4 more topics Login to view topics
Career

Work history

8-2025
Head of Digital
Lojas Marisa
5-2025
Associate Member
ABComm - Associação Brasileira de Comércio Eletrônico
11-2024 - 8-2025
Consultoria de Planejamento, E-Commerce, Digital, Lojas Físicas, Omnichannel e Marketing.
Industria em Santa Catarina
9-2024
Associate Member
Gávea Angels
12-2021 - 11-2024
Gerente de E-Commerce e Marketing Digital
Getnet Brasil
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2022
MBA - Varejo Físico/Online e Mercado de Consumo
USP - Universidade de São Paulo
2014 - 2016
Logística
Uninove - Universidade Nove de Julho
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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