Rodolfo Koga

Evaluator
DISC Type : DCS

Head of Financial Services at Lojas Marisa

São Paulo, São Paulo, Brazil

Overview

Rodolfo Koga is a Senior Executive and Product Director in Financial Services, specializing in Credit Risk across Fintech, Banking, and Retail. He has led P&L management, digital transformation, and business development for major companies like Lojas Marisa, Aegro, and digio.

Rodolfo is a highly analytical and data-driven professional with a strong focus on CRM and business intelligence. He is dedicated to improving diversity and inclusion, believing it drives innovation and economic growth.

People consistently describe Rodolfo as objective, results-oriented, highly intelligent, and a motivating leader.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Financial Services Innovation
Rodolfo has extensive experience launching new financial products like credit cards and loans, and managing portfolios in fintech and banking.
Digital Transformation
He has led digital transformation initiatives, including building a new digital bank from scratch and enhancing customer experience through digital channels.
Credit Risk Management
With deep expertise in credit risk, he has managed credit rules, modeling, MIS, and collection throughout the credit lifecycle.

Media Appearances

Rodolfo has no verified media appearances

Work History

2-2023
Head of Financial Services at Lojas Marisa
1-2021 - 2-2023
Financial Services and Credit Director at Aegro
6-2018 - 1-2021
Head of Credit and Products at Ouze
10-2015 - 6-2018
Product and Credit Executive Superintendent at digio
1-2011 - 9-2015
Product Sr Manager at Bradesco Cartões

Education

1994 - 1998
Bachelor of Engineering - BE from Escola Politécnica da USP
2013 - 2013
Organizational Leadership from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Financial Services at Lojas Marisa
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Insights For Selling To Rodolfo

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodolfo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rodolfo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rodolfo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rodolfo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rodolfo

Personality Compatibility


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