Antara Chakraborty

Doer
DISC Type : ds

General Manager at Alphacorp

Gurgaon, Haryana, India

Overview

Antara Chakraborty is a marketing leader with over 18 years of experience in brand strategy and business development, currently serving as the Head of Marketing, PR, & Pre-sales at Alphacorp. Her expertise spans real estate, FMCG, and auto across Asian markets. A graduate of IIM Calcutta, colleagues describe her as a passionate, hardworking, and charming team player.

Antara has unique experience working on both the client and agency side, having previously served as a Vice President at MullenLowe Lintas Group.

Personality Overview

Fast-paced

Deliberate Doer

Risk-Accepting

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Real Estate Investment
Recently spoke about investment hotspots, the boom in luxury residential, and navigating the Indian real estate market in a YouTube interview.
Brand Reputation
Emphasizes that modern buyers are educated and prioritize brands known for timely project delivery, strong financial planning, and a solid market reputation.
Marketing in Tier-2 Cities
Discusses the growth potential and distinct opportunities in Tier-2 cities like Karnal and Meerut, driven by infrastructure development.

Media Appearances

Antara has no verified media appearances

Work History

2-2024
General Manager at Alphacorp
2-2020 - 12-2023
Marketing Lead at Central Park In
1-2019 - 1-2020
Vice President at MullenLowe Lintas Group
9-2016 - 5-2018
Lead Brand and Digital Marketing at Emaar India
4-2014 - 4-2016
Account Management & Business Development at Fyooz Studio

Education

11-2022 - 10-2023
Executive MBA from Indian Institute of Management, Calcutta
2001 - 2003
Post Graduate in Marketing Communication Management from National Institute of Advertising

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gurgaon, Haryana, India Job Level : Senior Designation : General Manager at Alphacorp
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Insights For Selling To Antara

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Antara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Antara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Antara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Antara

Personality Compatibility


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