Anthony DeRosa

Pioneer
DISC Type : DIS

Global Marketing Communications Manager at BD

New York City Metropolitan Area, United States

Overview

Anthony is a seasoned marketing and communications leader, currently serving as a Global Marketing Communications Manager at BD. He has a proven record of developing integrated strategies that drive revenue and brand growth in the medical technology and consumer product sectors. He earned a BS from Fairleigh Dickinson University and is described as a well-seasoned, thorough leader.

Outside of his marketing career, Anthony is deeply committed to public service. He is an elected City Council Member for the Borough of Hillsdale, NJ, where he has lived for over 40 years. He also volunteers for a veterans resource group, inspired by his fathers naval service, and annually participates in the Tunnel to Towers run.

Alongside his corporate career, Anthony serves his community as an elected City Council Member.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Integrated Marketing
Develops and manages integrated marketing, communications, and sales initiatives to build brand wealth and drive business growth.
Healthcare Marketing
In his role at medical technology company BD, he was part of a team recognized with an award for a healthcare worker safety initiative.
Community Leadership
Serves as a City Council Member in Hillsdale, NJ, working on initiatives related to public safety, education, recreation, and infrastructure.

Media Appearances

Anthony has no verified media appearances

Work History

Global Marketing Communications Manager at BD
12-2023
City Council Member at The Borough of Hillsdale
Sr. Director of Marketing at World and Main (Now H2 Brands Group)
Director of Marketing Communications at AmerTac
Marketing Communications Manager at AmerTac

Education

BS from Fairleigh Dickinson University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Global Marketing Communications Manager at BD
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anthony

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are generally fast movers and can take quick decisions
  • Can Anthony take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anthony

Personality Compatibility


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