Anthony Mento, CFP(R), CLU(R)

Organizer
DISC Type : Sd

Board Member at Finseca

Hammonton, New Jersey, United States

Overview

Anthony Mento is the President and CEO of LIFE Brokerage, LLC, where he specializes in designing sophisticated life insurance strategies for affluent and corporate clients. A Widener University graduate and Finseca board member, he is often described by colleagues as a professional with high integrity and an expert in his field.

Away from the office, Anthony is a dedicated family man who also fosters a strong sense of community within his company, referring to his team as the "LIFE Brokerage Family. " He finds inspiration in the business philosophies of successful leaders like Warren Buffett and Jeff Bezos, often sharing their insights.

His creative solutions have directly generated tens of millions of dollars in premium sales for financial advisors.

Personality Overview

Thoughtfully Quick

Strong-minded

Pleasant

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Advanced Case Design
Specializes in creating sophisticated life insurance strategies for unique problems in affluent and corporate markets, a core part of his professional focus.
Advisor Development
Passionate about working with financial advisors on case design, recruiting, and development to help them succeed in the industry.
Business Continuation
An expert in creating business continuation and buy-sell agreement plans utilizing life insurance, as noted in his professional specialties.

Media Appearances

Finseca Announces New Chair and Board Members to Lead the Profession Forward. Featured in Finseca.org

See Now

Work History

6-2025
Board Member at Finseca
Member at Finseca
5-2013
Principal CEO at LIFE Brokerage LLC
Member at Advantage Insurance Network
Member at NAILBA

Education

1995 - 1999
Bachelor's degree from Widener University
2012 - 2015
Fellow from Academy of Life Underwring

More Information

Social Presence :

Prographics :

Exp : 8 Location : Hammonton, New Jersey, United States Job Level : Leadership Designation : Board Member at Finseca
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anthony

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anthony take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anthony

Personality Compatibility


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