Anthony Pu

Commander
DISC Type : D

Senior Director of Product Marketing at SimplePractice

Los Angeles, California, United States

Overview

Anthony is a product marketing leader with over 17 years of experience at companies like Amazon and Ring. As Head of Product Marketing at SimplePractice, he focuses on GTM and monetization strategy. He holds a BS from The Wharton School and an MBA from UCLA Anderson.

Outside of his primary role, Anthony is an angel investor and a founding partner at Mighty Audio. He is passionate about helping colleagues navigate their careers and is inspired by humble, effective leaders. He maintains a state of "pronoia", the belief that things will always work out.

He co-founded Mighty, the first device to play Spotify and Amazon Music without a phone or internet connection.

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
He has over 17 years of experience leading GTM and product marketing, having built the GTM system for doorbells during his time at Ring.
Mental Health Tech
At SimplePractice, he focuses on helping mental health clinicians build thriving practices, a mission he has described as being personal to him.
Music Tech Ventures
Co-founded Mighty Audio, the first offline Spotify player, and advises GOGOPIX, a company creating new visual experiences for music fans.

Media Appearances

Anthony has no verified media appearances

Work History

1-2026
Senior Director of Product Marketing at SimplePractice
1-2025 - 1-2026
Head of Product Marketing, Music Merch at Amazon Music at Amazon
1-2025 - 1-2026
Head of Product Marketing, Music Merch at Amazon Music
11-2024
Alumni Ambassador at University of Pennsylvania
11-2023 - 1-2025
Head of Business, Fan Commerce at Amazon Music at Amazon

Education

2001 - 2005
Bachelor of Science from The Wharton School
2009 - 2011
MBA from UCLA Anderson School of Management

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Product Marketing at SimplePractice
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anthony

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anthony take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anthony

Personality Compatibility


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