Anthony Scott

Inspirer
DISC Type : id

Manager, Paid Search at dentsu Media

Chicago, Illinois, United States

Overview

Anthony is a Manager of Paid Search at dentsu, specializing in search-focused digital marketing for major brands like Sonos, Heineken, and Kroger. A self-described "full-stack" marketer, he leverages multiple channels to create effective performance media solutions. He is a graduate of the Miami University Farmer School of Business.

Outside of work, Anthony is the founder and leader of "Chicago Gents Who Stroll, " a mens social group created to foster real-life connections and combat loneliness in the city. After moving from Cleveland, he built this community from the ground up, hosting numerous accessible and casual events.

He is a published writer for "The Startup" on Medium, where he discusses the startup world.

Personality Overview

Achievment Oriented

Confident & Optimistic

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Search Engine Marketing
As a Manager of Paid Search at dentsu, his career is centered on SEM and performance media, managing campaigns with multi-million dollar budgets.
Building Community
He founded "Chicago Gents Who Stroll" to fight social isolation by creating accessible, in-person events and fostering connections for men in Chicago.
Men's Social Health
His work with his community group directly addresses the topic of male loneliness, aiming to shift the narrative around how men build friendships.

Media Appearances

Anthony has no verified media appearances

Work History

8-2024
Manager, Paid Search at dentsu Media
6-2022 - 8-2024
Sr. Associate, Paid Search at dentsu Media
6-2024
Owner/Leader at Chicago Gents Who Stroll
7-2019 - 12-2023
Blogger at Freelance
1-2022 - 6-2022
Inbound Strategist at NgageContent

Education

2016 - 2020
Bachelor of Arts - BA from Miami University Farmer School of Business
Honors Diploma from Aurora High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chicago, Illinois, United States Job Level : Middle Designation : Manager, Paid Search at dentsu Media
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anthony

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Anthony take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Anthony

Personality Compatibility


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