Anthony Tidy in

Anthony Tidy

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International Marketing Director, Global Client Group, Merchant Services at American Express
📍 Redhill, England, United Kingdom

Anthony Tidy is the International Marketing Director for Global Merchant Services at American Express, where he leads large teams across EMEA and APAC. An alumnus of the University of Brighton, he is a data-driven expert focused on strategic marketing plans, partner relationships, and driving growth through innovative digital capabilities.

His work on media valuation fundamentally changed American Expresss go-to-market strategy for its merchant offers program.

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Experience
24 Years
Current Role
International Marketing Director, Global Client Group, Merchant Services
Job Level
Mid-senior
Location
Redhill, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Anthony cares about

Owned Media Value
He emphasizes using media valuation to change go-to-market approaches and lead conversations with merchants, recognizing the power of owned channels to achieve objectives.
Merchant Partnerships
His roles consistently involve developing strategic plans and forming strong relationships with key global merchants in sectors like airlines, hotels, and luxury retail.
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Career

Work history

6-2023
International Marketing Director, Global Client Group, Merchant Services
American Express
3-2021 - 6-2023
Marketing & Business Insights Director, Global Client Group, Merchant Services
American Express
9-2019 - 3-2021
UK Marketing Director, Global Merchant Services
American Express
4-2017 - 9-2019
Marketing & Insights Director, Global Client Group
American Express
2-2016 - 4-2017
UK Cardmember Marketing Manager
American Express
In the press

Media appearances

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Education
1997 - 2001
Education details unavailable
University of Brighton
BA Hons degree; HND
Brighton University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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