Anthony Tidy

Energizer
DISC Type : I

International Marketing Director, Global Client Group, Merchant Services at American Express

Redhill, England, United Kingdom

Overview

Anthony Tidy is the International Marketing Director for Global Merchant Services at American Express, where he leads large teams across EMEA and APAC. An alumnus of the University of Brighton, he is a data-driven expert focused on strategic marketing plans, partner relationships, and driving growth through innovative digital capabilities.

His work on media valuation fundamentally changed American Expresss go-to-market strategy for its merchant offers program.

Personality Overview

Enthusiastic

Full Of Energy

Believer

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Owned Media Value
He emphasizes using media valuation to change go-to-market approaches and lead conversations with merchants, recognizing the power of owned channels to achieve objectives.
Merchant Partnerships
His roles consistently involve developing strategic plans and forming strong relationships with key global merchants in sectors like airlines, hotels, and luxury retail.
Data-Driven Marketing
Describes himself as a data-driven expert focused on business insights, targeting, and personalization to enhance marketing effectiveness for merchants and cardmembers.

Media Appearances

Anthony has no verified media appearances

Work History

6-2023
International Marketing Director, Global Client Group, Merchant Services at American Express
3-2021 - 6-2023
Marketing & Business Insights Director, Global Client Group, Merchant Services at American Express
9-2019 - 3-2021
UK Marketing Director, Global Merchant Services at American Express
4-2017 - 9-2019
Marketing & Insights Director, Global Client Group at American Express
2-2016 - 4-2017
UK Cardmember Marketing Manager at American Express

Education

1997 - 2001
Education details unavailable from University of Brighton
BA Hons degree; HND from Brighton University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Redhill, England, United Kingdom Job Level : Mid-senior Designation : International Marketing Director, Global Client Group, Merchant Services at American Express
URL has been copied!

Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anthony

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anthony take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Anthony

Personality Compatibility


Other American Express Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.