Peter Bourke in

Peter Bourke

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Business Development Consultant | Sales Keynote Speaker | Sales Strategy Expert | CEO at Better Way Strategies
📍 Alpharetta, Georgia, United States

Peter Bourke is the CEO and Founder of Better Way Sales Strategies, leveraging over 30 years of experience from roles at Accenture and IBM to coach sales teams on winning multi-million dollar deals. He holds an MBA from Pepperdine Graziadio Business School and is described by colleagues as an inspiring and insightful sales strategist.

Outside of his professional work, Peter is deeply involved in ministry and mentorship. He founded C3G, a faith-centered networking group that provides support and encouragement for those navigating career transitions. His writing also extends to personal development, including books on finding a balanced life and on marriage.

He founded a career support ministry and has also authored a book on Gods purpose for marriage.

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Experience
43 Years
Current Role
Business Development Consultant | Sales Keynote Speaker | Sales Strategy Expert | CEO
Job Level
Leadership
Location
Alpharetta, Georgia, United States
Personality Overview

How Peter shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Peter cares about

Strategic Sales Coaching
His consultancy focuses on coaching sales teams to win large, complex opportunities they can't afford to lose, drawing on experience from conducting win/loss reviews.
The "UnSelling" Method
Author of "UnSelling: Sell Less. . . to Win More, " he advocates for shifting the buyer-seller relationship from a transactional pitch to a collaborative, trust-based partnership.
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Career

Work history

5-2007
Business Development Consultant | Sales Keynote Speaker | Sales Strategy Expert | CEO
Better Way Strategies
3-2007
Author & Speaker
Better Way Strategies
1-2003
Founder
C3G
2004 - 3-2014
Sales Consultant | Keynote Sales Speaker | Sales Strategy Expert
The Complex Sale
4-2000 - 4-2003
President, Outsourcing & Human Capital Consulting Division
Spherion Corporation
In the press

Media appearances

PowerViews Episode 31 – Peter Bourke of The Complex Sale. Featured in PowerViews (YouTube)
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Education
BS
California State Polytechnic University-Pomona
MBA
Pepperdine Graziadio Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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