Peter Bourke

Pioneer
DISC Type : IDS

Business Development Consultant | Sales Keynote Speaker | Sales Strategy Expert | CEO at Better Way Strategies

Alpharetta, Georgia, United States

Overview

Peter Bourke is the CEO and Founder of Better Way Sales Strategies, leveraging over 30 years of experience from roles at Accenture and IBM to coach sales teams on winning multi-million dollar deals. He holds an MBA from Pepperdine Graziadio Business School and is described by colleagues as an inspiring and insightful sales strategist.

Outside of his professional work, Peter is deeply involved in ministry and mentorship. He founded C3G, a faith-centered networking group that provides support and encouragement for those navigating career transitions. His writing also extends to personal development, including books on finding a balanced life and on marriage.

He founded a career support ministry and has also authored a book on Gods purpose for marriage.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Strategic Sales Coaching
His consultancy focuses on coaching sales teams to win large, complex opportunities they can't afford to lose, drawing on experience from conducting win/loss reviews.
The "UnSelling" Method
Author of "UnSelling: Sell Less. . . to Win More, " he advocates for shifting the buyer-seller relationship from a transactional pitch to a collaborative, trust-based partnership.
Career Mentorship
He founded C3G, a support and networking organization designed to help people who are in the process of a career search.

Media Appearances

PowerViews Episode 31 – Peter Bourke of The Complex Sale. Featured in PowerViews (YouTube)

See Now

Work History

5-2007
Business Development Consultant | Sales Keynote Speaker | Sales Strategy Expert | CEO at Better Way Strategies
3-2007
Author & Speaker at Better Way Strategies
1-2003
Founder at C3G
2004 - 3-2014
Sales Consultant | Keynote Sales Speaker | Sales Strategy Expert at The Complex Sale
4-2000 - 4-2003
President, Outsourcing & Human Capital Consulting Division at Spherion Corporation

Education

BS from California State Polytechnic University-Pomona
MBA from Pepperdine Graziadio Business School

More Information

Social Presence :

Prographics :

Exp : 43 Location : Alpharetta, Georgia, United States Job Level : Leadership Designation : Business Development Consultant | Sales Keynote Speaker | Sales Strategy Expert | CEO at Better Way Strategies
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Peter

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are generally fast movers and can take quick decisions
  • Can Peter take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Peter

Personality Compatibility


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