Anthony Trani

Commander
DISC Type : D

Chief Executive Officer at Elenco Electronics, Inc.

Wheeling, Illinois, United States

Overview

Anthony has no verified overview

Personality Overview

Risk-Taker

Candid & Clear

Impact-Driven

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact.

Topics They Care About

Anthony has no verified topics they care about

Media Appearances

Anthony has no verified media appearances

Work History

4-2022
Chief Executive Officer at Elenco Electronics, Inc.
7-2019 - 4-2022
General Manager - Latin America - Bazooka Candy Brands at The Topps Company
3-2017 - 4-2022
General Manager - U.S. e-Commerce Bazooka Candy Brands at The Topps Company
7-2014 - 4-2022
Vice President, Global Marketing and Innovation - Bazooka Candy Brands at The Topps Company
9-2009 - 3-2010
Brand Manager - Planters NUT-rition at Kraft Foods

Education

2004 - 2006
Master of Business Administration (M.B.A.) from Harvard Business School
1996 - 2000
Bachelor of Arts (B.A.) from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : 18 Location : Wheeling, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at Elenco Electronics, Inc.
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anthony

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • If convinced, they can reach decisions quite fast.
  • Can Anthony take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anthony

Personality Compatibility


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