Antoni Gracia

Questioner
DISC Type : c

Director IT at OPTICA UNIVERSITARIA

Greater Barcelona Metropolitan Area, Spain

Overview

Antoni Gracia is a results-oriented IT Director with over 20 years of experience as a CIO in major consumer goods companies like Siemens, Mars, and Cirsa. A Physics graduate from the Universitat de Barcelona, he specializes in leading multicultural IT teams and managing large-scale European projects, including CRM and e-commerce implementations.

Colleagues describe him as service-oriented, adaptable, and highly capable of prioritizing tasks under pressure, with a talent for building trust within his teams.

His unique foundation in Physics provides a distinct analytical approach to his two-decade career in technology leadership.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

CRM & E-commerce
He led the implementation of Salesforce for both CRM and e-commerce platforms in his current role at Óptica Universitaria.
Multinational IT Leadership
Has extensive experience leading multicultural teams and managing IT projects across Europe and Latin America for companies like Mars and CIRSA.
Enterprise System Migration
His background includes managing large-scale projects such as corporate SAP R3 implementation and migration to SAP HANA.

Media Appearances

Antoni has no verified media appearances

Work History

5-2021
Director IT at OPTICA UNIVERSITARIA
11-2019 - 5-2021
IT Manager en Grupo Doceo at Grupo Doceo
5-2018 - 5-2021
CTO & IT Manager at Nortia Business Corporation
5-2016 - 5-2018
Global Project Manager O&S Casinos at CIRSA
11-2011 - 5-2018
Responsable del site de España at Mars

Education

1997 - 2002
Licenciado from Universitat de Barcelona
2010 - 2011
Tecnología de la información aplicada a la empresa from EADA Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Director IT at OPTICA UNIVERSITARIA
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Insights For Selling To Antoni

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antoni is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Antoni

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Antoni move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Antoni take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Antoni

Personality Compatibility


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